How to Get the Lowest Price — Even with MAP Pricing Policies
Published by Aqua Science | aquascience.net
Understanding MAP Pricing: What It Really Means
If you’ve shopped for high-quality water treatment systems online, you may have noticed that many top brands — like Pentair, Goulds, and Fleck — list identical prices across different retailers. That’s because of Minimum Advertised Pricing (MAP) policies.
MAP pricing is set by the manufacturer to ensure fairness and consistency among all authorized dealers. It limits the advertised price you’ll see on websites, in ads, or in print.
But here’s the key: MAP policies only apply to advertised prices — not the final sale price. Aqua Science can often offer you a lower price privately, as long as it’s not publicly displayed.
Why Aqua Science Customers Still Get the Best Price
We believe in transparency, service, and value — not just following the crowd. Here’s how we make sure you get the best deal even within MAP guidelines:




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