Understanding MAP Pricing: What It Really Means

If you’ve shopped for high-quality water treatment systems online, you may have noticed that many top brands — like Pentair, Goulds, and Fleck — list identical prices across different retailers. That’s because of Minimum Advertised Pricing (MAP) policies.

MAP pricing is set by the manufacturer to ensure fairness and consistency among all authorized dealers. It limits the advertised price you’ll see on websites, in ads, or in print.

But here’s the key: MAP policies only apply to advertised prices — not the final sale price. Aqua Science can often offer you a lower price privately, as long as it’s not publicly displayed.

Why Aqua Science Customers Still Get the Best Price

We believe in transparency, service, and value — not just following the crowd. Here’s how we make sure you get the best deal even within MAP guidelines:

1. Request a Custom Quote

Many of our systems qualify for special pricing when you request a quote. Click below or call us directly — and we’ll send you our best possible price.

Pro Tip: Mention your model and ZIP code for the most accurate pricing and shipping info.

2. Bundle and Save

When you buy multiple systems — such as a well water filtration system and a softener — you may qualify for package discounts or free shipping. We’ll automatically look for the best combination pricing when you request a quote.

3. Check for Rebates or Seasonal Promotions

Aqua Science frequently runs manufacturer rebates or seasonal sales that can’t be shown publicly due to MAP rules. Subscribe to our newsletter to stay informed about:

• Spring and Fall water system sales
• Free upgrade offers (digital valve or higher-capacity tank)
• Limited-time manufacturer rebate programs

4. Talk to Our Experts

Our team has been designing and installing water treatment systems for over 35 years. When you call or chat with us, you’ll not only get expert advice but also access to exclusive, non-published pricing options tailored to your water quality needs.

Why MAP Policies Actually Protect You

• Authentic products: Ensures you’re buying from authorized dealers only.
• Warranty protection: Purchases from MAP-compliant sellers keep your warranty valid.
• Fair competition: Prevents deceptive pricing from gray-market sellers.

MAP creates a level playing field, while Aqua Science ensures you still receive the lowest total cost and best long-term value.

Bottom Line: Get the Best Price with Confidence

• Request a custom quote online or by phone
• Ask about bundle savings and rebate programs
• Subscribe to exclusive email discounts
• Work directly with our certified water experts